NEXST pushes a product-first entertainment blockchain pitch with Xmersive, K-pop tie-ins and later $NXT launch
NEXST is pitching itself as an entertainment infrastructure project built around AI, virtual reality and Web3, with a rollout sequence that differs from many earlier crypto music ventures. According to the source article, the team launched its VR concert platform Xmersive on the Meta Quest store, signed official collaborations with K-pop girl groups UNIS and KISS OF LIFE, brought in Japan-listed monoAI technology to handle system development for Xmersive and PhotoEX, and only then moved to issue its token, $NXT, in May 2026. The project says it wants to turn one-off performances into assets that fans can hold and keep engaging with, pairing immersive concert viewing with digital photo card collecting, AI-assisted content creation and a planned entertainment RWA layer. The article also places NEXST in the context of a difficult Web3 music market, citing HYBE’s shutdown of its blockchain unit, Royal’s halt in operations and Audius’ steep token decline. On the token side, $NXT was launched on BNB Chain with a total supply of 600 million, listed on OKX Boost, KuCoin, MEXC, LBank and PancakeSwap liquidity, and framed in the source as a utility token tied to content access, platform functions and future assetization across the ecosystem.







